Apeer is without a doubt the most unique vehicle for communicating with employees, customers, business partners, suppliers, vendors and other constituents – and creates personal and spontaneous connections which improve communications, build consensus and forge relationships through advanced collaboration.
When it comes to social computing and cooperative information sharing systems, everyone wants to know what’s now, what’s new and what’s next. In a book called “Groundswell, Winning in a World Transformed by Social Technologies”, Forrester Research analysts Charlene Li and Josh Bernoff write about the groundswell phenomenon, a trend that identifies the who and how of acquiring things we need from another other through technology, rather than from traditional brick and mortar means. Our connections through technology are more powerful than ever before.
The book perpetuated the Groundswell Awards, companies that represent an excellent and effective use of social technologies to advance an organizational or corporate goal. If you know anything about Apeer Professional, you know that its value to business is nothing short of powerful. Although still in beta, businesses are using Apeer every day to connect, collaborate and communicate in ways that have never before been possible.
From the Groundswell Awards perspective, we are in the “Embracing” category. Forrester has defined “Embracing” as an application to “integrate customers into the way a business model works, including using their help to design products and improve processes”. They may as well have just put the word “Apeer” in the description!
Let me give some examples:
- A designer in Austin can show comps to a client in San Francisco, and get immediate feedback on plans for a website.
- An advertising agency in Atlanta can share images with a client in Seattle to get instant approval on content for a new campaign.
- A video producer in LA can play a video – freeze on a frame, mark it up in a screengrab and get the client across town to approve the changes in the IM window.
- A team leader can host a presentation and know that when they click through a presentation the everyone on the team, no matter if they are in the next office or on the other side of the globe, is on the same slide at the same time.
What’s cool – all the activity in all the sessions can be saved in a session log – a printable PDF file that is a record of who was in the session and all the media that was shared – even the marked up images and IM text. No more waiting for email, hoping the attachments got through a firewall. It’s a hundred times easier than trying to connect with an always cumbersome FTP site.
That’s process improvement!
Apeer Professional represents a new wave in communication and collaboration – and the businesses using it recognize Apeer Professional as the perfect solution for a unique and innovative way to connect with customers, employees and partners and integrate them into their business.
